UI/UX Designer Specializing in AI-Driven Startups & SaaS Growth
Hey Startup Founders!👋
I create user-centric, high-impact web and mobile experiences for innovative startups and SaaS products. By combining intuitive design with data-driven strategies, I help businesses increase user engagement, drive conversions, and scale rapidly. My recent work on Lightdash contributed to their successful $11M Series A funding.
Let’s build something that scales.
selected
Case Studies
Taking redesigned Lightdash to an $11 million series A funding
Well-received and known in the analytics space, Lightdash needed our expertise to refresh key aspects of their branding, website, and marketing assets.
19.4 Million in Funding
Boosting Roqqu’s Expansion Across Africa & Europe
I led design efforts collaborating with cross-functional teams to enhance Roqqu’s UX, expanding its presence in Africa and Europe with engaging features like investments, borderless payments, games and much more.
Over 1M
Increase in user base, demonstrating significant growth and effectiveness
35%
Increase in daily active users shows enhanced engagement
Streamlining App Customization that Improved Onboarding and Retention
Leading the design effort, I helped create the ‘Pugpig Design Kit’ to streamline app customisation, offering clients a user-friendly tool with comprehensive documentation for an enhanced app experience
60%
Increase in satisfaction resulting to customer onboarding efficiency.
50%
Rise in Help Juice documentation visits suggests increased customization interest
Solving Consumers Reports Declining Signup Numbers – (Protected)
As a UX designer, I collaborated with a User Researcher and Lead UX Designer to improve the Consumer Reports iOS app UX, enhancing reviews and ratings for various products.
40%
Increase in the adoption rate after the redesigned app experience
25%
Increase in sign-up post-launch, showing strong user engagement
Digitizing Tangerines’ Range of Financial Services
I teamed up with a cross-functional group, including a lead designer and UX researcher, to create Tangerine’s platform—covering a mobile app, website, and admin tool—that delivers secure financial services to improve customer lives
Over 35k
Users gained within 6 months of launch
Over £4M
Processed within 6 months of launch
Strategic Redesign for Enhanced Simplicity in Eyowo Mobile Finance App
I led the redesign of the Eyowo mobile finance app to enhance its simplicity and efficiency, focusing on improving the user experience for Eyowo’s diverse client base.
65%
Users expressed satisfaction with the app’s experience.
30%
Rise in daily active users in that month following the release
Pixels to People Designing DevFest Peshawar’s Digital Revolution
Transform this vision into a brand identity that would make our DevFest the talk of the town. Little did I know, we were about to create something that would not only turn heads but also set a new benchmark for tech events in Pakistan.
35%
Increase in year-over-year attendance
Over 80%
Successful mentorship of 10+ junior designers, with 80% reporting significant skill improvement
Side Projects
Whether it’s creating a seamless user experience or crafting a brand identity that sticks, I’m all in. Oh, and did I mention I’m also the brain behind some cutting-edge AI tools like Passgeni? Yeah, I like to keep things interesting.
What I’m really good at?
✦ Product Design ✦ UX Design ✦ UI Design ✦ Wireframing ✦ Advanced Prototyping ✦ Icon Design ✦ Design Systems ✦ Usability ✦ Testing ✦ Branding ✦ Social Media ✦ Content Designing ✦ Video Editing ✦ Social Media Marketing
Tools
✦ Figma ✦ Framer ✦ Webflow ✦ Adobe ✦ Slcak ✦ Notion ✦ Jira
Have an Idea in Mind?
Let’s Make It Awesome!
Whether it’s a full-blown design request or just a chat over creative concepts, hit me up!
I'm currently looking to join a cross-functional team that values improving people's lives through accessible design. or have a project in mind?
Got an idea? Share with me
salam@saadbwaqas.com
© 2025 All Rights Reserved, Saad.